Gear & apparel

APE, made by grapplers

APE is our own fightwear, designed and founded by Jose so members could get gear that fits, lasts, and doesn’t cost you a fortune in disappointment.

About Our Method Our Story Why Carlson Gracie Coaches Gear Seminars with Jose

The APE philosophy

By people who roll.
For people who roll.

Apes were the first grapplers. Long before any of us, they were rolling around on the ground sorting things out. We liked that.

Clean and simple. No clutter. That’s the way Jose wanted it, and that’s how we make APE.

Close view of a white APE gi showing the chest and shoulder branding
Designed by grapplers

“We picked APE because apes were the first ones grappling. I think that’s a really cool concept.”

Jose Gomes · Founder

Tried on the mat

We train in it.
We compete in it.

So it’s tested to bits before it ever reaches you. People go hunting for a cheap gi online, it turns up baggy and rough, and they end up back at the academy trying ours on. Everyone who does is surprised by how good it feels.

Carlson Gracie Queenstown members training in APE gis
Queenstown matsWorn, rolled in, trusted
01

Clean by design

Purposeful branding, a sharp silhouette and none of the clutter that dates a gi quickly.

02

Tested properly

Training, rolling and competition come before a product ever earns its place in the range.

03

Try it on here

Feel the cut and fabric at the academy before you choose your size.

The range

The APE gi,
up close

Made to work hard without looking overworked. Look closely and the identity is in the cut, the patches and the details.

Jose Gomes wearing a white APE gi

Where to buy

Try it on at the gym

Or shop online any time. You’ll find genuine Carlson Gracie gear at the academy too.

Where next

First class is free Become a member